The Value of Design Thinking in Business

By PSU Alumni Association (other events)

Thursday, May 30 2019 5:30 PM 7:30 PM

The Portland State University Alumni Association (PSUAA), in partnership with departments across PSU, present a monthly panel series designed to provide insight on some of Portland’s most topical issues and successful industries: Food Deserts, Athletic & Outdoor, Self-Driving Cars, & Design Thinking.

For the fourth event, PSU Alumni Association partners with PSU’s Center for Executive and Professional Education (CEPE) to present an insightful panel on Design Thinking.

Design Thinking is a human-centered way for businesses to solve problems and spark innovation, allowing them to better understand customers and assess their needs. Design Thinking can help any business initiate strategy, design, and development around an end user or customer. Join our panel of industry experts who will speak to:
What is Design Thinking?
How Design Thinking relates to Innovation
The Importance of Design Thinking in Business
Strategies for Implementation

Date: Thursday, May 30th, 2019
Location: The Porter Portland, 1355 SW 2nd Ave, Portland, Oregon, 97201 (Rose City Ballroom, second floor)

Doors open: 5:30pm 
Panel begins: 6:00pm 
Q & A begins: 7:00pm 
Event ends: 7:30pm

*Open to the public*

Ticket includes hearty appetizers and one drink ticket. Cash bar available.


Chelsea Vandiver, Executive Creative Managing Director, Ziba Design
Kristi Langdon, Head of Customer Experience, Daimler Trucks North America 
Robert Lewis, Senior User Experience Designer, Salesforce
Sara Mesing, Senior Consumer Experience Manager, Cambia Health Solutions
Roel Uleners, Principal, Uleners LLC

Moderated by:
Danya Rose-Merkle, Innovation Strategist, WERK_

Mailing Address

Office of Alumni Relations PO BOX 1326 Portland, OR 97207