The Changing Retail Landscape in the Athletic & Outdoor Industry

By PSU Alumni Association (other events)

Thursday, March 21 2019 5:30 PM 7:30 PM

The Portland State University Alumni Association (PSUAA), in partnership with departments across PSU, present a monthly panel series designed to provide insight on some of Portland’s most topical issues and successful industries: Food Deserts, Athletic & Outdoor, Self-Driving Cars, & Design Thinking.

For the second event, PSU's Center for Retail Leadership and the PSUAA present an insightful panel on the changing retail landscape of the A&O industry. 

Today's consumers shop across multiple channels and devices.  They may find an item in a local retailer but purchase online to get the right size, color and/or a better price.  They may also research products online but purchase in store.  These and other scenarios are creating a dynamic retail environment - challenging retailers and brands to innovate as they seek to provide a seamless experience for their consumers across different channels. Come join this discussion with A&O brands as they share some of the tools and strategies they are using to create a connected purchase journey for their consumer.

Date: Thursday, March 21, 2019

Location: The Porter Portland, 1355 SW 2nd Ave, Portland, Oregon, 97201 (Rose City Ballroom)

Doors open: 5:30pm
Panel begins: 6:00pm 
Q & A begins: 7:00pm 
Event ends: 7:30pm

*Open to the public*

Ticket includes hearty appetizers and one drink ticket. Cash bar available.

Andrew Gritzbaugh '07
General Manager and VP of Marketing, Gerber Gear 

Jen Lai
Senior Manager, OmniChannel Operations, adidas

Rachel Mack
Digital Content and Email Manager, Chrome Industries

Diane Nguyen '13
Global Brand Marketing Retail Concepts, Nike 

Kiera Olson '17
Assistant Manager Platform Trading, Global Sales at adidas 

Mailing Address

Office of Alumni Relations PO BOX 1326 Portland, OR 97207